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The big social networks in comparison - Which is the right one for your marketing campaign?

of Aaron Andenmatten – 3.03.2023

The big social networks in comparison - Which is the right one for your marketing campaign?

Social networks are of great importance for marketing purposes. They allow companies to interact with their target audience and promote their products or services in a fun and engaging way. The main social networks used for marketing purposes are Facebook, Instagram, LinkedIn and TikTok. Each of these networks has its own target audience and a specific way it can be used to achieve marketing goals. It is important to choose the right social network for your marketing campaign to achieve the best possible results.


Facebook is one of the oldest and best-known social networks and is perfect for B2C marketing campaigns. It has a broad target audience, with a focus on older users. On Facebook, businesses can use personal profiles, groups, company pages, and the Marketplace to promote their products or services. Another way to use Facebook for marketing purposes is influencer marketing. Here, companies cooperate with influencers to make their brand and products better known among their followers. In addition, Facebook also offers the option of placing ads to reach a specific target group.


Instagram is a social network that is particularly popular with slightly younger users and has a strong affinity with lifestyle, fashion, art and photography. Companies can post visual content on Instagram to promote their products or services. On Instagram, companies can also place targeted ads to reach their target audience even better. In doing so, they can use different formats such as images, videos, carousel ads, or stories and link them to call-to-action buttons such as "Buy Now" or "Learn More." By using hashtags, businesses can increase their reach on Instagram and target potential customers. They can also collaborate with influencers to further promote their products or services. In addition, Instagram also offers an e-commerce function that allows companies to sell their products directly on the platform. Overall, Instagram is particularly suitable for visual marketing and B2C marketing.


LinkedIn is a social network aimed specifically at career-oriented users. This includes executives, freelancers, students, and other career-oriented individuals. The platform offers features such as professional networking, job search, and company pages that enable users to build their professional network and discover career opportunities. LinkedIn is particularly suitable for B2B marketing, recruiting and content marketing. Companies can market their services and products directly to their target audience while building a strong presence on the platform.


TikTok is a popular short video platform aimed at young users who are particularly interested in short videos and music. TikTok offers companies the opportunity to promote their products or services through viral marketing campaigns and influencer marketing. The platform also has advertising options such as in-feed ads and brand takeovers, which allow businesses to reach their target audiences in a creative and fun way. By targeting ads, businesses can ensure that their messages land with the right users. TikTok thus offers a promising opportunity for B2C marketing campaigns.


In summary, social networks have become an essential part of marketing. Choosing the right network depends on the target group and the goal of the marketing campaign. Since networks are constantly evolving, it is important to keep up with the latest developments on a regular basis. is a tool that can help you choose and manage the right social networks for their marketing campaign. With, companies can optimize their presence on different social networks to reach a wide audience and achieve their marketing goals.