TikTok Advertising for companies
of Dominic Müller – 22.01.2023
Since the Corona pandemic at the latest, TikTok is probably a household name. Where teenagers used to entertain themselves with music and dance, now older generations can also be found in droves. And this is no longer just for dancing, but in a variety of different thematic areas such as comedy and much more. Besides the captivating full screen video feed, however, TikTok has brought back one thing in particular: organic reach. And that's for everyone, meaning accounts don't have to have a lot of followers to achieve great reach with individual videos. With every platform, of course, comes a new way to create ads. This is also possible with TikTok. Here are some points to consider.
Content
The most important aspect of advertising on TikTok. It has never been so easy and at the same time so difficult to advertise with the right creative. On the one hand, there is only one placement you can use and on the other hand, TikTok is mostly a video platform. This means that it is clear how the advertising material has to look: A video in portrait format. However, it has never been so important that advertising is not recognisable as such. The perfect advertising medium for TikTok is what it should be: simply a TikTok. A video that fits the platform and entertains the user in some way. The product or service should be subtly but skilfully integrated so that the user doesn't actually notice that they have just seen an advert.
The Ad Manager
It should be noted that TikTok's Ad Manager has had time to learn from the mistakes of others. It is very simple and clearly structured. Integrations and pixels can be made quickly and easily.
When creating campaigns, you have the option of working with a "smart mode". This helps to set up campaigns in a very simplified way and you only have to make a few small entries and the campaign is already created. Those who know their way around, however, will of course work without this mode. The campaign creation here is then set up very classically in the familiar three levels 'Campaign', 'Ad groups' and 'Ads'.
On the 'Ads' level there are some components that have been newly created for TikTok:
Furthermore, comments can also be viewed, but also liked and answered directly via the ad manager. And all this in a simple and appealing layout.
When creating campaigns, you have the option of working with a "smart mode". This helps to set up campaigns in a very simplified way and you only have to make a few small entries and the campaign is already created. Those who know their way around, however, will of course work without this mode. The campaign creation here is then set up very classically in the familiar three levels 'Campaign', 'Ad groups' and 'Ads'.
On the 'Ads' level there are some components that have been newly created for TikTok:
- Anyone can advertise on TikTok, even if you don't have a profile. In the display of the ad, it makes no difference whether you actually have a profile or not. The only difference is that you can't click on the brand, of course, and so you can't gain followers.
- TikTok offers the unique possibility that various disruptors can be included in the advertisement. On the one hand, ecommerce products can be sold, but also surveys or promo codes can be distributed. The disruptors are created directly in the ad manager.
Furthermore, comments can also be viewed, but also liked and answered directly via the ad manager. And all this in a simple and appealing layout.
TikTok ads with clycbird
With the right skills, you can easily record TikTok videos yourself using your mobile device. The quality is often sufficient. Of course, you can also create TikToks with other high quality cameras or request an agency to create TikToks for your company. If you have a video that you want to use for advertising, you can use clycbird to distribute your ad. Enter your data as usual and your campaign is ready to go.
You need help creating creating the right video for TikTok? Contact info@clycbird.io and we'll help you out.
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