To pay or not to pay? The difference between paid social media ads and organic social media

Paid social media ads offer a quick and targeted way to get your message out to a wider audience. You can be visible immediately without waiting for your organic reach to grow. Platforms like Facebook and Instagram allow you to precisely tailor your ads to your desired audience. This means that your content is shown to people who are most likely to be interested in your product or service. You can accurately track the success of your ads by analysing metrics such as clicks, impressions and conversions. This makes calculating return on investment (ROI) a no-brainer. Not to mention, you have full control over your budget and can flexibly adjust it to achieve your marketing goals.

On the other hand, we have organic social media content. This is all about authenticity and building a long-term relationship with your audience. Organic reach grows more slowly, but it can generate stable and loyal followers. Organic content requires no advertising spend, which is especially attractive for startups with limited resources. In addition, well-optimised organic content can increase your visibility in search engines and drive organic traffic to your website.